Wine, Beer and Liquor Education

Education at Wilbur’s Total Beverage

Wilbur’s believes in the power of knowing about what you’re drinking

At Wilbur’s, we don’t just sell bottles — we help you understand what’s inside them. When you know a little more about wine, spirits, and beer, every pour tastes better, every pairing makes more sense, and it’s a lot easier to pick the right bottle for the right occasion.

Why Beverage Knowledge Matters

A few key basics — grape varieties, beer styles, aging methods, proof, and mash bills — can completely change how you taste. Instead of guessing, you start recognizing flavor profiles, regions, and producers. That means:

• You buy with confidence
• You discover new favorites faster
• You enjoy what you drink (and share) a lot more

Learn from Certified Pros

Our team includes Cicerone- and Sommelier-certified staff who love talking about what they pour. Whether you’re trying to understand the difference between hazy and West Coast IPAs, Old World vs. New World wines, or which tequila to use for a top-shelf margarita, we’re here for it. Just ask when you’re in the store — we’re happy to make real, person-to-person recommendations.

Education You Can Use Right Away

Here are some of the topics we help customers with every day:

• Wine 101 – body, sweetness, acidity, tannins, and why they matter
• Beer Styles – lagers vs. ales, seasonal brews, and what “IBU” actually is
• Spirits Basics – bourbon vs. whiskey, tequila categories, gin botanicals
• Pairing Made Simple – what works with steak, seafood, spicy food, and desserts
• Entertaining – how much to buy for a party, crowd-pleasing picks, and budget options

In-Store Help, Online Resources

Stop by Wilbur’s in Fort Collins and talk to our staff for personalized guidance. And if you like to dig in on your own, we also share trusted online resources, tasting tools, and educational sites so you can keep learning at home.

Start Your Better-Tasting Journey

Next time you’re in the store, tell us what you like, what you don’t, and what you’re trying to explore — we’ll point you in the right direction. Education is part of the Wilbur’s experience, and it’s always free.

Explore Some Guides Below

Wine: Wine Folly Wine Basics

Beer: 2022 Brewers Association Beer Style Guidelines

Spirits: Liquor Brands & Spirits